A family of brands built on one conviction —
that wellness, done right, transforms lives.
Est. 2016 · Hyderabad, India · Operating across 5 locations nationwide
The Somara
brand family
BY SOMARA
BY SOMARA
BY SOMARA
BRAND
VENTURE
Three brands. One standard.
Every hotel category served.
The Somara three-tier spa brand structure is purpose-built for the hotel and resort industry — enabling B2B partnerships across the full spectrum of hospitality categories without diluting any brand's distinct positioning.
Ultra-luxury spa interior
5-star property
"Where luxury becomes ritual."
Select by Somara is our flagship hotel spa brand — designed exclusively for five-star and luxury hotel properties. Every element is calibrated for the discerning guest who expects nothing less than exceptional. White-glove service, signature ritual menus, master therapists, and bespoke wellness programming.
"The essence of considered wellness."
Essence by Somara brings premium, curated wellness experiences to four-star and upscale hotel properties. A refined treatment menu, contemporary spa design, and expert therapists — all calibrated for the modern, wellness-conscious traveller who expects quality without excess.
Upscale spa setting
4-star property
Accessible premium spa
3-star property
“The essence of considered wellness.”
Essence by Somara brings premium, curated wellness experiences to four-star and upscale hotel properties. A refined treatment menu, contemporary spa design, and expert therapists — all calibrated for the modern, wellness-conscious traveller who expects quality without excess.
All three brands,
side by side
| Feature | Select | Essence | Serene |
|---|---|---|---|
| Hotel Category | 5-Star · Luxury | 4-Star · Upscale | 3-Star · Midscale |
| Target Guest | Luxury traveller | Premium traveller | Aspirational guest |
| Signature Ritual Menu | ✦ Bespoke per property | ✦ Curated standard menu | ✦ Core menu |
| Master Therapist Placement | ✓ | ✓ | — |
| In-residence Training | ✓ | ✓ | ✓ |
| Spa Operations Management | ✓ Full | ✓ Full | ✓ Full |
| Revenue Share Model | ✓ | ✓ | ✓ |
| B2B Partnership Type | Management contract | Mgmt / Rev-share | Rev-share / Lease |
| Current Status | Active | Active | Active |
"Nature, distilled to its purest form."
Doft is Somara's dedicated natural wellness product line — crafted to extend the spa experience beyond our treatment rooms and into the daily rituals of our guests. Built on the same philosophy that drives our treatments: authenticity, efficacy, and care in every ingredient.
Essential Oil
Body Lotion
Shower Gel
Soap Bar
The Somara group
continues to grow
Two more brands are in development — each addressing a distinct market opportunity within India's expanding wellness economy.
India's oldest healing science, brought to life with clinical rigour and contemporary presentation. The Somara Ayurveda brand will offer authentic dosha-based consultation, Panchakarma protocols, and traditional therapies — Shirodhara, Abhyanga, Kati Basti — delivered by trained Ayurvedic practitioners. Targeting both hotel partnerships and standalone clinic formats.
The natural evolution of a wellness group with deep hotel industry relationships and a growing brand portfolio. A Somara-branded wellness retreat or boutique hotel concept is on the long-term horizon — leveraging the group's operational expertise, therapist training infrastructure, and brand equity to enter the hospitality sector as an owner-operator, not just a service partner.
A growing group.
An open invitation.
Whether you are a hotel seeking a world-class spa partner, an investor looking at India's wellness economy, or a brand builder who shares our vision — the door at Somara Wellness is open.